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E-marketing in Costa Rican export companies: Results from a field survey
(IEEE EXPLORE, 2012-06-25)
We present the results of a field survey aimed at analyzing ICT adoption and use, particularly related to e-marketing, in Costa Rican export companies. The e-commerce readiness/intensity/impact model, developed by the ...
Teaching E-Commerce in Support of Costa Rican SMEs due to the COVID-19 Pandemic
(Universidad Nacional (Costa Rica), 2022)
This article presents the experiences obtained with the integration of the course “EIF-439O Uso Estratégico del Comercio Electrónico”, taught at the School of Informatics of the Universidad Nacional de Costa Rica, with the ...