Browsing Artículos científicos by Author "e7c57f25-94b6-4ca3-8202-dab3be29b035"
Now showing items 1-1 of 1
-
Achieving Market Orientation Through CrossFunctional Integration
Pimenta, Marcio; Reitsma, Ewout; Murillo-Oviedo, Ana Beatriz; Hilletofth, Per (Operations and Supply Chain Management Forum, 2019)The purpose of this study is to understand how crossfunctional integration contributes to the market orientation of a company that strives to increase market responsiveness. A case study in the Brazilian beverages industry ...