Browsing Artículos científicos by Author "Piato, Éderson Luiz"
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Development of market-oriented strategies through cross-functional integration in the context of the food and beverage industry
Murillo Oviedo, Ana Beatriz; Pimenta, Márcio Lopes; Piato, Éderson Luiz; Hilletofth, Per (Business Process Management Journal, 2020-10)The objective of this study is to analyze how cross-functional integration contributes to the development of market-oriented strategies in the context of food and beverage manufacturers in Latin America. A multi-case study ...