Browsing Ponencias by Subject "COMERCIO ELECTRÓNICO"

Now showing items 1-3 of 3

    • E-commerce and coffee in Costa Rica: Case studies of costa rican roaster companies 

      Mata, Francisco J.; Quesada, Ariella (Proceedings - 2015 41st Latin American Computing Conference [CLEI], 2015-12-17)
      This paper presents the results of an exploratory multiple case study about the use of e-commerce for selling roasted coffee from Costa Rica. Four Costa Rican roasting companies are considered. This study is aimed at ...

    • E-marketing in Costa Rican export companies: Results from a field survey 

      Mata, Francisco; Quesada, Ariella (IEEE EXPLORE, 2012-06-25)
      We present the results of a field survey aimed at analyzing ICT adoption and use, particularly related to e-marketing, in Costa Rican export companies. The e-commerce readiness/intensity/impact model, developed by the ...

    • Teaching E-Commerce in Support of Costa Rican SMEs due to the COVID-19 Pandemic 

      Mata, Francisco; Quesada Rosales, Ariella; Hernández Ruiz, Irene (Universidad Nacional (Costa Rica), 2022)
      This article presents the experiences obtained with the integration of the course “EIF-439O Uso Estratégico del Comercio Electrónico”, taught at the School of Informatics of the Universidad Nacional de Costa Rica, with the ...